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Engaging explainer video trend that you should pay attention

Updated: Apr 5, 2023

Are you a marketer or entrepreneur looking to expand the reach of your business? If so, now is the time to follow the explainer video trend!

We've seen this growing #content format used in countless industries, and now it's easier than ever for #businesses and #organizations to take advantage of this powerful marketing technique. First, let us show you why creating engaging #explanatory #videos is critical to attracting new customers. Then, keep reading to discover helpful tips to give your content creation sessions the edge they need!

As the world becomes increasingly digital, the need to create great content online continues to grow. Companies and businesses now realise that engaging explainer videos in their online marketing strategies can boost their online presence and increase brand awareness. In fact, 96% of people who watch a video to learn more about a product or service will click on it. This blog post will explore the trend of engaging explainer videos and how they can help your business grow.

Personalised videos

#Personalisation is essential to modern marketing strategies, and explainer videos are no exception. Personalised explainer videos allow businesses to engage with their customers on a deeper level by delivering personalised messages that address consumer pain points. This trend has grown over the past few years and continues to gain traction as customers demand more personalised experiences.

Short explanatory videos

Short explainer videos are great for businesses that want to quickly grab their customers' attention. These videos cut to the chase soon, use compelling visuals and text, and help viewers discover your brand, product, or service in two minutes or less. In addition, with more and more people watching videos on their mobile devices, short explainer videos are perfect for businesses that want to grab attention on social media.

Interactive videos

Interactive videos are explainer videos that allow users to control the content they see. Storytelling has always been a powerful tool, and interactive videos enable businesses to engage with their customers through an immersive experience. Interactive explainer videos have been shown to increase engagement and improve brand recall. They're also more likely to be shared on social media, which can help a company's content reach a wider audience.

Animation videos

Explainer videos are great for businesses that want to tell a story uniquely and creatively. Explainer videos can evoke emotions, such as nostalgia or humour, that are more difficult to express with other techniques. Explainer also allows businesses to create unique characters and worlds that connect with consumers and help them better understand their brand, product, or service. Animated explainer videos are perfect for businesses to differentiate themselves from their competitors.

Live action videos

Live explainer videos are perfect for businesses that want to authentically showcase their products, services, or employees. Live-action videos allow companies to connect emotionally with their target audience and build relationships with them. With live videos, businesses can showcase their brand personality and use real-life scenarios to demonstrate how their products or services work.


Engaging explainer videos are becoming essential for businesses today, and the trend will only continue in the years to come. By knowing the latest trends in explainer videos, businesses can create videos that capture their audience's attention, educate them about their brand and services, and ultimately convert them into loyal customers. So whether you choose personalised, short, or interactive explainer videos, make sure they uniquely showcase your brand strengths, connect emotionally with your target audience, and differentiate you from your competition.

Explainer videos are great for businesses to visualise their services, product offerings, and campaigns. With the current trend of explainer videos, now is a great time to invest in yours. Videos created with quality, compelling storyboards increase user engagement and sales. Why wait? Consider investing in explainer videos today and watch the progress you can make! You do not know where to start? Contact a professional commercial video company that knows the market requirements best.

Request your quote for a sample explainer video and seize this unique opportunity to grow your business.


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