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Why Do You Need Explainer Videos? The Benefits and Statistics You Can't Ignore

Updated: Mar 31, 2023

In today's digital age, #businesses are competing for attention on a global stage. With so much noise and clutter, it's vital to have a way to stand out from the crowd.

One of the most effective ways to do this is through explainer videos. Whether you're promoting a new #product or #service, explaining a complex idea or process, or building brand awareness, explainer videos can help you achieve your business goals. In this blog post, we'll explore the benefits of explainer videos and the statistics that prove their effectiveness.

1. Increased Engagement and Brand Awareness:

Studies show that video content receives more engagement than any other content type on social media. An explainer video can help you capture your audience's attention and keep them engaged while delivering your message effectively. When people watch your video and share it with others, you're also building brand awareness and increasing your reach.

2. Simplified Communication:

Explainer videos help you simplify complex ideas or processes and make them more understandable to your audience. Rather than relying on text alone, you can use visuals, animations, and storytelling to deliver your message. This can help you communicate your message more effectively and improve your audience's understanding of your product or service.

3. Increased Conversion Rates:

Explainer videos can help you convert viewers into customers. According to a recent study, videos on landing pages can increase conversions by up to 80%. When people watch an explainer video, they're more likely to understand the benefits of your product or service and take action.

4. Improved SEO:

Did you know that videos can improve your website's search engine rankings? When you embed a video on your website, it can increase the time visitors spend on your website, which is a ranking factor for Google. Additionally, videos are more likely to be shared and linked to, which can increase your website's domain authority.

5. Affordable and Scalable:

Contrary to popular belief, explainer videos don't have to be expensive. There are plenty of affordable video production services available that can help you create high-quality explainer videos. Additionally, explainer videos are scalable, meaning you can use them across various marketing channels and platforms.


When it comes to building your brand and growing your business, explainer videos are a must-have. They're engaging, effective, and affordable, making them a smart investment for any business. By simplifying your message, increasing engagement and conversions, and improving your SEO, explainer videos can help you achieve your business goals and stand out from the competition. So what are you waiting for? Start creating your explainer video today!


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